{"id":2025,"date":"2021-08-27T16:46:50","date_gmt":"2021-08-27T14:46:50","guid":{"rendered":"https:\/\/www.obiprint.com\/blog\/?p=2025"},"modified":"2021-08-27T16:47:54","modified_gmt":"2021-08-27T14:47:54","slug":"zoom-sur-certains-supports-tres-originaux","status":"publish","type":"post","link":"https:\/\/www.obiprint.com\/blog\/conseils\/zoom-sur-certains-supports-tres-originaux\/","title":{"rendered":"Zoom sur certains supports tr\u00e8s originaux"},"content":{"rendered":"\n<p>Aujourd&rsquo;hui, zoom sur\u2026 certains supports plus qu&rsquo;originaux ! Quand les publicitaires se l\u00e2chent, les supports de communication souvent classiques deviennent de v\u00e9ritables moyens cr\u00e9atifs de communiquer ! D\u00e9couvrez, au sein de cet article, divers supports d\u00e9tourn\u00e9s pour marquer l&rsquo;esprit des consommateurs.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Le packaging : encore plus impactant lorsqu&rsquo;il est d\u00e9tourn\u00e9 <\/h2>\n\n\n\n<p>Saviez-vous que 70% des flyers distribu\u00e9s sont jet\u00e9s sans m\u00eame avoir \u00e9t\u00e9 regard\u00e9 avant ? En effet, ce support tr\u00e8s classique lasse les consommateurs qui ont besoin d&rsquo;\u00e9l\u00e9ments attractifs pour s&rsquo;int\u00e9resser \u00e0 ce qu&rsquo;on leur propose. C&rsquo;est ainsi l\u00e0 l&rsquo;int\u00e9r\u00eat de cr\u00e9er des visuels hors du commun : marquer l&rsquo;esprit du consommateur. Le packaging a une place toute particuli\u00e8re dans le processus de vente, il est souvent l&rsquo;\u00e9l\u00e9ment qui d\u00e9termine l&rsquo;achat. D\u00e9tourner le packaging peut alors \u00eatre une excellente id\u00e9e pour marquer l&rsquo;esprit des consommateurs et ainsi acc\u00e9l\u00e9rer les ventes. D\u00e9couvrez quelques exemples d&#8217;emballages qui ont \u00e9t\u00e9 d\u00e9tourn\u00e9s pour cr\u00e9er une communication tr\u00e8s cr\u00e9ative :  <\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"538\" src=\"https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/Sapore-di-Nonna-1.jpg\" alt=\"\" data-id=\"2034\" data-link=\"https:\/\/www.obiprint.com\/blog\/?attachment_id=2034\" class=\"wp-image-2034\" srcset=\"https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/Sapore-di-Nonna-1.jpg 940w, https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/Sapore-di-Nonna-1-300x172.jpg 300w, https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/Sapore-di-Nonna-1-768x440.jpg 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/packaging-innovant-creatif-vin-sang-1.jpg\" alt=\"\" data-id=\"2042\" data-link=\"https:\/\/www.obiprint.com\/blog\/?attachment_id=2042\" class=\"wp-image-2042\" srcset=\"https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/packaging-innovant-creatif-vin-sang-1.jpg 640w, https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/packaging-innovant-creatif-vin-sang-1-300x225.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"829\" src=\"https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/tubes-miel-1024x829.jpg\" alt=\"\" data-id=\"2040\" data-link=\"https:\/\/www.obiprint.com\/blog\/?attachment_id=2040\" class=\"wp-image-2040\" srcset=\"https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/tubes-miel-1024x829.jpg 1024w, https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/tubes-miel-300x243.jpg 300w, https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/tubes-miel-768x622.jpg 768w, https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/tubes-miel.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Savoir utiliser les espaces<\/h2>\n\n\n\n<p>Parce que la communication ne passe pas uniquement par les supports papiers ou cartons, il est \u00e9galement possible d&rsquo;utiliser ce type de cr\u00e9ation dans les espaces publics ou lieux de travail. Surprenant et tr\u00e8s cr\u00e9atif, d\u00e9corer les espaces est un travail de haute envergure mais permet de cr\u00e9er un effet de surprise et surtout d&rsquo;attirer une client\u00e8le nombreuse. De ce fait, la rue, les salles d&rsquo;attentes, nos propres bureaux peuvent s&rsquo;utiliser pour cr\u00e9er une communication dynamique, attrayante et visible aux yeux de tous. D\u00e9couvrez quelques exemples de communication plus qu&rsquo;originale dans les espaces publics : <\/p>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"375\" src=\"https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/6a16f1cec5bb555026bfbbe8e529bebc.jpg\" alt=\"\" data-id=\"2045\" data-link=\"https:\/\/www.obiprint.com\/blog\/?attachment_id=2045\" class=\"wp-image-2045\" srcset=\"https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/6a16f1cec5bb555026bfbbe8e529bebc.jpg 500w, https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/6a16f1cec5bb555026bfbbe8e529bebc-300x225.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/ikea-1024x576.jpg\" alt=\"\" data-id=\"2047\" data-link=\"https:\/\/www.obiprint.com\/blog\/?attachment_id=2047\" class=\"wp-image-2047\" srcset=\"https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/ikea-1024x576.jpg 1024w, https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/ikea-300x169.jpg 300w, https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/ikea-768x432.jpg 768w, https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/ikea.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"350\" src=\"https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/top-campagne-communication-tourisme.jpg\" alt=\"\" data-id=\"2049\" data-link=\"https:\/\/www.obiprint.com\/blog\/?attachment_id=2049\" class=\"wp-image-2049\" srcset=\"https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/top-campagne-communication-tourisme.jpg 720w, https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/top-campagne-communication-tourisme-300x146.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-7 is-layout-flex wp-block-gallery-is-layout-flex\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"696\" src=\"https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/coca.png\" alt=\"\" data-id=\"2051\" data-link=\"https:\/\/www.obiprint.com\/blog\/?attachment_id=2051\" class=\"wp-image-2051\" srcset=\"https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/coca.png 932w, https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/coca-300x224.png 300w, https:\/\/www.obiprint.com\/blog\/wp-content\/uploads\/2021\/08\/coca-768x574.png 768w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\" \/><\/figure><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Aujourd&rsquo;hui, zoom sur\u2026 certains supports plus qu&rsquo;originaux ! Quand les publicitaires se l\u00e2chent, les supports de communication souvent classiques deviennent de v\u00e9ritables moyens cr\u00e9atifs de communiquer ! D\u00e9couvrez, au sein de cet article, divers supports d\u00e9tourn\u00e9s pour marquer l&rsquo;esprit des consommateurs.<\/p>\n","protected":false},"author":2,"featured_media":2058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils"],"_links":{"self":[{"href":"https:\/\/www.obiprint.com\/blog\/wp-json\/wp\/v2\/posts\/2025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.obiprint.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.obiprint.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.obiprint.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.obiprint.com\/blog\/wp-json\/wp\/v2\/comments?post=2025"}],"version-history":[{"count":18,"href":"https:\/\/www.obiprint.com\/blog\/wp-json\/wp\/v2\/posts\/2025\/revisions"}],"predecessor-version":[{"id":2056,"href":"https:\/\/www.obiprint.com\/blog\/wp-json\/wp\/v2\/posts\/2025\/revisions\/2056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.obiprint.com\/blog\/wp-json\/wp\/v2\/media\/2058"}],"wp:attachment":[{"href":"https:\/\/www.obiprint.com\/blog\/wp-json\/wp\/v2\/media?parent=2025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.obiprint.com\/blog\/wp-json\/wp\/v2\/categories?post=2025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.obiprint.com\/blog\/wp-json\/wp\/v2\/tags?post=2025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}